Introduction of the course and foster entrepreneurship mind.
Why do you have to consider an entrepreneur as your career?
What is the advantage of becoming entrepreneurship originated at University ?
Announcement about assignment.
Annoucement about Business Model contest at SOI Asia 2010-2011.
第2回 Case Study  University oriented start-up from SOI Asia, Malaysia
Practical strategy to connect research at university and incorporation.
Guest speaker, Prof.Sures, University Saint Malaysia [USM].
第3回 Primary Business Essentials 
Basics of starting the business – vision creation & finance planning
Importance about Cash flow. You cannot raise your business without knowledge about profit and loss, and you go bankrupt even if profitable.
第4回 Primary Business Essentials 
Basics of starting the business – vision creation & marketing.
When you design an emerging business, Business model proposal is an essential tool for you to communicate value of your idea and plan with outside stakeholders, i.e. investor, business partner, and employee. This lecture stresses on Market discription; Market creation, Market volume identification, and Market Penetration, and provide you how important for you to penetrate on custmer.
第5回 Case Study  Business model design at Infrastructure layer
E-mobile is Japanese mobile broadband infrastructure operator.
Discuss on E-mobile Case study.
第6回 Guest Speaker from Japan
Relation between Infrastructure and Platform.
Guest Speaker, Mr. Eric Gan, E-mobile CEO.
E-mobile is Japanese mobile broadband operator.
第7回 Case Study  University oriented start-up from SOI Asia, Thai
第8回 Intermediate summary
Summary of lecture1 to 7.
Announcement about Business Plan Contest.
Updating the entrepreneurship environment in U.S
第9回 Case Study  Business model design at application layer
Discuss on GALA Case study.
GALA is an online community company and enjoys high reputation. GALA provides online games with using unique technology and know-how for activating community. Its successful business is supported by unique management system.
Guest Speaker, Mr.Kikugawa,GALA CEO
第10回 Write business plan
How to persuade VCs? For promoting your idea and developing your business.
Guest Speaker, Mr.Yurimoto, CEO at Gloval Brain[VC].
Annoucement about the contest finalists
第11回 Case Study  University oriented start-up from SOI Asia, Japan
How to protect your technology and create intellectual property(IP) at University?
How to practically use IP distributed by university.
Guest Speaker1, Mr.Masanobu Katoh, Professor, Keio Univ.
第12回 Business Plan Contest Finalist Presentation
Business Plan contest final round presentation from 3-4 finalist.
第13回 Wrap up
Wrap-up of the course.