KGC


慶應義塾大学湘南藤沢キャンパス
授業概要(シラバス)


多国籍経営論 (琴坂 将広

    2018年度秋学期 月曜日4時限
    科目コード: C1151 / 2単位
    カテゴリ: 9.先端科目-総合政策系(学部)


1. 主題と目標/授業の手法など

    The 90 minutes of the class will be decimated by class discussion navigated by the course instructors. The instructor guide the class discussion by pointing to the key questions of the case material. The participants are expected to actively participate the class by answering the questions and responding to the opinion of others in the class.

    To create an active and interactive class, the instructor request all the participants to pre-read the case-material, which typically 10-15 pages in English, and write a A4-1 page short essay as preparation to the class. The participants submit the document electrically a day before the class, and print a copy and hand-in it in the beginning of the class. The instructor counts the paper submission of the essay as the proof of attendance, and also use it to facilitate the discussion.

    The course is designed to cover all the important component of International Business;therefore, the class discussion is semi-structured. The instructor guides the discussion, answers the questions, and move the session forward. The participants are expected to be familiar with all the information found in the case, and are asked to answer the questions related to the content of the class.


2. 教材・参考文献

    The class participants are requested to purchase case study materials directly from Harvard Business Educator site. The costs of the case would be around 3-4 USD per case for each session.


3. 授業計画

    第1回 Session 1. INTRODUCTION
    An Overview of The Sessions

    第2回 Session 1. INTRODUCTION
    The Essence of Multinational Management

    第3回 Session 2. MANAGING GLBALLY DISTRIBUTED VALUE CHAIN 3. (Marketing & Sales-Global-Beverage) Marketing Chateau Margaux
    (Marketing & Sales-Global-Beverage) Marketing Chateau Margaux

    Marketing Chateau Margaux: https://cb.hbsp.harvard.edu/cbmp/product/507033-PDF-ENG

    第4回 Session 2. MANAGING GLBALLY DISTRIBUTED VALUE CHAIN
    (Supply Chain-Global-Furniture) IKEA's Global Sourcing Challenge

    IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A): https://cb.hbsp.harvard.edu/cbmp/product/507033-PDF-ENG

    第5回 Session 3. INTEGRATION VERSUS ADAPTATION
    (Product Design-Global-Food) United Cereal: Lora Brill's Eurobond Challenge

    United Cereal: Lora Brill's Eurobrand Challenge: https://cb.hbsp.harvard.edu/cbmp/product/4269-PDF-ENG

    第6回 Session 3. INTEGRATION VERSUS ADAPTATION
    (Organization Design-Global-Chemical) Kent Chemical: Organizing for International Growth

    Kent Chemical: Organizing for International Growth: https://cb.hbsp.harvard.edu/cbmp/product/4409-PDF-ENG

    第7回 Session 4. ENTRY INTO A FOREIGN MARKET
    (Greenfield –Eastern Europe-Finance) Alpen Bank: Launching the Credit Card in Romania

    https://cb.hbsp.harvard.edu/cbmp/product/4559-PDF-ENG & Alpen Bank: Launching the Credit Card in Romania, Student Spreadsheet Supplement: https://cb.hbsp.harvard.edu/cbmp/product/4561-XLS-ENG

    第8回 Session 4. ENTRY INTO A FOREIGN MARKET
    (M&A-Africa-Telecommunication) Bharti Airtel in Africa

    Bharti Airtel in Africa: http://cb.hbsp.harvard.edu/cbmp/product/112096-PDF-ENG

    第9回 Session 5. COMPETITION AND COLLABORATION IN A FOREIGN MARKET
    (Competition-China-Chemical) Novozymes: Cracking the Emerging Markets Code

    Novozymes: Cracking the Emerging Markets Code: http://cb.hbsp.harvard.edu/cb/product/112084-PDF-ENG

    第10回 Session 5. COMPETITION AND COLLABORATION IN A FOREIGN MARKET
    (Collaboration-China-Agriculture) COFCO Xinjiang Tunhe Co., Ltd.

    COFCO Xinjiang Tunhe Co., Ltd.: http://cb.hbsp.harvard.edu/cbmp/product/508079-PDF-ENG

    第11回 Session 6. BUSINESS AT THE BASE OF THE PYRAMID
    (Low cost sales network-India-FMCG) Unilever in India: Hindustan Lever's Project Shakti

    Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer: http://cb.hbsp.harvard.edu/cbmp/product/505056-PDF-ENG

    第12回 Session 6. BUSINESS AT THE BASE OF THE PYRAMID
    (Low cost business model-India-Utilities) Sarvajal: Water for All

    Sarvajal: Water for All: http://cb.hbsp.harvard.edu/cbmp/product/211028-PDF-ENG

    第13回 Session 7. THE GLOBAL CHALLENGE FOR JAPANESE FIRMS
    How should Japanese firms compete? - Learning from GREE, Rakuten, and Oktoberfest

    The Munich Oktoberfest:From Local Tradition to Global Capitalism: https://cb.hbsp.harvard.edu/cbmp/product/714439-PDF-ENG & GREE, Inc.,: https://cb.hbsp.harvard.edu/cbmp/product/713447-PDF-ENG & Language and Globalization: "Englishnization" at Rakuten (A): https://cb.hbsp.harvard.edu/cbmp/product/412002-PDF-ENG

    第14回 Session 7. THE GLOBAL CHALLENGE FOR JAPANESE FIRMS
    Conclusion

    This session summarizes the outcome of the 11 discussion sessions, connecting what we have discussed to the essence of multinational management. The instructor also explains the format and the questions of the final exam.


4. 提出課題・試験・成績評価の方法など

    Evaluation is by attendance, essays, and participation to the discussion. All the attendance, essays, and participation will be recorded by the instructor, TA, and SAs. The final grade is given based on the information and the instructor's assessment of the contribution of each student.


5. 履修上の注意・その他


6. 前提科目

    n.a.


7. 履修条件

    Minimum score of 800 for TOEIC (or equivalent English proficiency required).


8. 旧科目との関係

    なし


9. 授業URL


2018-07-27 09:42:10.365351


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