KGC


Keio University Shonan Fujisawa Campus
Course Summary (Syllabus)


MULTINATIONAL MANAGEMENT (Masahiro Kotosaka

    Semester : 2018 Fall
    Code : C1151 / 2 Credits


1. Objectives/Teaching method

    The 90 minutes of the class will be decimated by class discussion navigated by the course instructors. The instructor guide the class discussion by pointing to the key questions of the case material. The participants are expected to actively participate the class by answering the questions and responding to the opinion of others in the class.

    To create an active and interactive class, the instructor request all the participants to pre-read the case-material, which typically 10-15 pages in English, and write a A4-1 page short essay as preparation to the class. The participants submit the document electrically a day before the class, and print a copy and hand-in it in the beginning of the class. The instructor counts the paper submission of the essay as the proof of attendance, and also use it to facilitate the discussion.

    The course is designed to cover all the important component of International Business;therefore, the class discussion is semi-structured. The instructor guides the discussion, answers the questions, and move the session forward. The participants are expected to be familiar with all the information found in the case, and are asked to answer the questions related to the content of the class.


2. Materials/Reading List

    The class participants are requested to purchase case study materials directly from Harvard Business Educator site. The costs of the case would be around 3-4 USD per case for each session.


3. SCHEDULE

    #1 Session 1. INTRODUCTION
    An Overview of The Sessions

    #2 Session 1. INTRODUCTION
    The Essence of Multinational Management

    #3 Session 2. MANAGING GLBALLY DISTRIBUTED VALUE CHAIN 3. (Marketing & Sales-Global-Beverage) Marketing Chateau Margaux
    (Marketing & Sales-Global-Beverage) Marketing Chateau Margaux

    Marketing Chateau Margaux: https://cb.hbsp.harvard.edu/cbmp/product/507033-PDF-ENG

    #4 Session 2. MANAGING GLBALLY DISTRIBUTED VALUE CHAIN
    (Supply Chain-Global-Furniture) IKEA's Global Sourcing Challenge

    IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A): https://cb.hbsp.harvard.edu/cbmp/product/507033-PDF-ENG

    #5 Session 3. INTEGRATION VERSUS ADAPTATION
    (Product Design-Global-Food) United Cereal: Lora Brill's Eurobond Challenge

    United Cereal: Lora Brill's Eurobrand Challenge: https://cb.hbsp.harvard.edu/cbmp/product/4269-PDF-ENG

    #6 Session 3. INTEGRATION VERSUS ADAPTATION
    (Organization Design-Global-Chemical) Kent Chemical: Organizing for International Growth

    Kent Chemical: Organizing for International Growth: https://cb.hbsp.harvard.edu/cbmp/product/4409-PDF-ENG

    #7 Session 4. ENTRY INTO A FOREIGN MARKET
    (Greenfield –Eastern Europe-Finance) Alpen Bank: Launching the Credit Card in Romania

    https://cb.hbsp.harvard.edu/cbmp/product/4559-PDF-ENG & Alpen Bank: Launching the Credit Card in Romania, Student Spreadsheet Supplement: https://cb.hbsp.harvard.edu/cbmp/product/4561-XLS-ENG

    #8 Session 4. ENTRY INTO A FOREIGN MARKET
    (M&A-Africa-Telecommunication) Bharti Airtel in Africa

    Bharti Airtel in Africa: http://cb.hbsp.harvard.edu/cbmp/product/112096-PDF-ENG

    #9 Session 5. COMPETITION AND COLLABORATION IN A FOREIGN MARKET
    (Competition-China-Chemical) Novozymes: Cracking the Emerging Markets Code

    Novozymes: Cracking the Emerging Markets Code: http://cb.hbsp.harvard.edu/cb/product/112084-PDF-ENG

    #10 Session 5. COMPETITION AND COLLABORATION IN A FOREIGN MARKET
    (Collaboration-China-Agriculture) COFCO Xinjiang Tunhe Co., Ltd.

    COFCO Xinjiang Tunhe Co., Ltd.: http://cb.hbsp.harvard.edu/cbmp/product/508079-PDF-ENG

    #11 Session 6. BUSINESS AT THE BASE OF THE PYRAMID
    (Low cost sales network-India-FMCG) Unilever in India: Hindustan Lever's Project Shakti

    Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer: http://cb.hbsp.harvard.edu/cbmp/product/505056-PDF-ENG

    #12 Session 6. BUSINESS AT THE BASE OF THE PYRAMID
    (Low cost business model-India-Utilities) Sarvajal: Water for All

    Sarvajal: Water for All: http://cb.hbsp.harvard.edu/cbmp/product/211028-PDF-ENG

    #13 Session 7. THE GLOBAL CHALLENGE FOR JAPANESE FIRMS
    How should Japanese firms compete? - Learning from GREE, Rakuten, and Oktoberfest

    The Munich Oktoberfest:From Local Tradition to Global Capitalism: https://cb.hbsp.harvard.edu/cbmp/product/714439-PDF-ENG & GREE, Inc.,: https://cb.hbsp.harvard.edu/cbmp/product/713447-PDF-ENG & Language and Globalization: "Englishnization" at Rakuten (A): https://cb.hbsp.harvard.edu/cbmp/product/412002-PDF-ENG

    #14 Session 7. THE GLOBAL CHALLENGE FOR JAPANESE FIRMS
    Conclusion

    This session summarizes the outcome of the 11 discussion sessions, connecting what we have discussed to the essence of multinational management. The instructor also explains the format and the questions of the final exam.


4. Assignments/Examination/Grad Eval.

    Evaluation is by attendance, essays, and participation to the discussion. All the attendance, essays, and participation will be recorded by the instructor, TA, and SAs. The final grade is given based on the information and the instructor's assessment of the contribution of each student.


5. Special Note


6. Prerequisit / Related courses

    n.a.


7. Conditions to take this course

    Minimum score of 800 for TOEIC (or equivalent English proficiency required).


8. Relation with past courses

    -


9. Course URL


2018-07-27 09:42:10.365351


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