Keio University Shonan Fujisawa Campus
Course Summary (Syllabus)
1. Objectives/Teaching method
The 90 minutes of the class will be decimated by class discussion navigated by the course instructors. The instructor guide the class discussion by pointing to the key questions of the case material. The participants are expected to actively participate the class by answering the questions and responding to the opinion of others in the class.
To create an active and interactive class, the instructor request all the participants to pre-read the case-material, which typically 10-15 pages in English, and write a A4-1 page short essay as preparation to the class. The participants submit the document electrically a day before the class, and print a copy and hand-in it in the beginning of the class. The instructor counts the paper submission of the essay as the proof of attendance, and also use it to facilitate the discussion.
The course is designed to cover all the important component of International Business;therefore, the class discussion is semi-structured. The instructor guides the discussion, answers the questions, and move the session forward. The participants are expected to be familiar with all the information found in the case, and are asked to answer the questions related to the content of the class.
2. Materials/Reading List
The class participants are requested to purchase case study materials directly from Harvard Business Educator site. The costs of the case would be around 3-4 USD per case for each session.
#1 Session 1. INTRODUCTION
An Overview of The Sessions
#2 Session 1. INTRODUCTION
The Essence of Multinational Management
#3 Session 2. MANAGING GLBALLY DISTRIBUTED VALUE CHAIN 3. (Marketing & Sales-Global-Beverage) Marketing Chateau Margaux
(Marketing & Sales-Global-Beverage) Marketing Chateau Margaux
Marketing Chateau Margaux: https://cb.hbsp.harvard.edu/cbmp/product/507033-PDF-ENG
#4 Session 2. MANAGING GLBALLY DISTRIBUTED VALUE CHAIN
(Supply Chain-Global-Furniture) IKEA's Global Sourcing Challenge
IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A): https://cb.hbsp.harvard.edu/cbmp/product/507033-PDF-ENG
#5 Session 3. INTEGRATION VERSUS ADAPTATION
(Product Design-Global-Food) United Cereal: Lora Brill's Eurobond Challenge
United Cereal: Lora Brill's Eurobrand Challenge: https://cb.hbsp.harvard.edu/cbmp/product/4269-PDF-ENG
#6 Session 3. INTEGRATION VERSUS ADAPTATION
(Organization Design-Global-Chemical) Kent Chemical: Organizing for International Growth
Kent Chemical: Organizing for International Growth: https://cb.hbsp.harvard.edu/cbmp/product/4409-PDF-ENG
#7 Session 4. ENTRY INTO A FOREIGN MARKET
(Greenfield –Eastern Europe-Finance) Alpen Bank: Launching the Credit Card in Romania
https://cb.hbsp.harvard.edu/cbmp/product/4559-PDF-ENG & Alpen Bank: Launching the Credit Card in Romania, Student Spreadsheet Supplement: https://cb.hbsp.harvard.edu/cbmp/product/4561-XLS-ENG
#8 Session 4. ENTRY INTO A FOREIGN MARKET
(M&A-Africa-Telecommunication) Bharti Airtel in Africa
Bharti Airtel in Africa: http://cb.hbsp.harvard.edu/cbmp/product/112096-PDF-ENG
#9 Session 5. COMPETITION AND COLLABORATION IN A FOREIGN MARKET
(Competition-China-Chemical) Novozymes: Cracking the Emerging Markets Code
Novozymes: Cracking the Emerging Markets Code: http://cb.hbsp.harvard.edu/cb/product/112084-PDF-ENG
#10 Session 5. COMPETITION AND COLLABORATION IN A FOREIGN MARKET
(Collaboration-China-Agriculture) COFCO Xinjiang Tunhe Co., Ltd.
COFCO Xinjiang Tunhe Co., Ltd.: http://cb.hbsp.harvard.edu/cbmp/product/508079-PDF-ENG
#11 Session 6. BUSINESS AT THE BASE OF THE PYRAMID
(Low cost sales network-India-FMCG) Unilever in India: Hindustan Lever's Project Shakti
Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer: http://cb.hbsp.harvard.edu/cbmp/product/505056-PDF-ENG
#12 Session 6. BUSINESS AT THE BASE OF THE PYRAMID
(Low cost business model-India-Utilities) Sarvajal: Water for All
Sarvajal: Water for All: http://cb.hbsp.harvard.edu/cbmp/product/211028-PDF-ENG
#13 Session 7. THE GLOBAL CHALLENGE FOR JAPANESE FIRMS
How should Japanese firms compete? - Learning from GREE, Rakuten, and Oktoberfest
The Munich Oktoberfest:From Local Tradition to Global Capitalism: https://cb.hbsp.harvard.edu/cbmp/product/714439-PDF-ENG & GREE, Inc.,: https://cb.hbsp.harvard.edu/cbmp/product/713447-PDF-ENG & Language and Globalization: "Englishnization" at Rakuten (A): https://cb.hbsp.harvard.edu/cbmp/product/412002-PDF-ENG
#14 Session 7. THE GLOBAL CHALLENGE FOR JAPANESE FIRMS
This session summarizes the outcome of the 11 discussion sessions, connecting what we have discussed to the essence of multinational management. The instructor also explains the format and the questions of the final exam.
4. Assignments/Examination/Grad Eval.
Evaluation is by attendance, essays, and participation to the discussion. All the attendance, essays, and participation will be recorded by the instructor, TA, and SAs. The final grade is given based on the information and the instructor's assessment of the contribution of each student.
5. Special Note
6. Prerequisit / Related courses
7. Conditions to take this course
8. Relation with past courses
9. Course URL