KGC


Keio University Shonan Fujisawa Campus
Course Summary (Syllabus)


MANAGEMENT OF EMERGING BUSINESSES (Jiro Kokuryo,Masaki Umejima

    Semester : 2019 Fall
    Code : B6052 / 2 Credits


1. Objectives/Teaching method

    This class aims at providing students with basic understanding on startup business, such as idea generation, business modeling, patenting, commercialization, and incorporation, and to understand the know-how to be a successful entrepreneur. In addition, this class highlights interactions with highly experienced guest speakers from different industries within Japan and beyond the regions, to share their stories and exchange insights with students. The guest speakers in 2018 were as follows:
    •Dr. David Farber, Co-Director, Cyber Civilization Research Center
    •Dr. Sureswaran Ramadass, Founder of Mlabs, Malaysia
    •Mr. Veravej Ornthanalai (Guy), Entrepreneur in Thailand
    •Mr. Hiroki Mashita, CEO of V-CUBE, Japan
    •Mr. Paul Ford, Director at Transaction Service, KPMG FAS Co. Ltd,
    To develop and strengthen students’ decision-making skill as a startup, this class starts the case method to illustrate the challenges confronting startups. Students are required to present a case study, that they have to place themselves in the role of the decision maker, and to read through the situation and identify the problem they are facing. In this year, case materials will be focusing on the energy business market in Japan, where over 400 new entries are observed in this year.


2. Materials/Reading List

    Materials are provided on line


3. SCHEDULE

    #1 Overview and Introduction
    To be a successful technology entrepreneur, there are essential components, such as conversion of your technology [idea] to business plan; organizing management team; and financing of the business. Those know-hows are needed, but there is another important thing, i.e., your familiarity and commitment to an entrepreneurial career. We will discuss what it is to be an entrepreneur.

    #2 Essential components for business plan development
    We learn about the basics of starting the business: vision creation, shaping management team, finance planning, and business modeling. Please note that there will be guest lectures and business case discussion in the series of “business development” classes. Exact date of these will be announced later.

    #3 Business development-1-
    We learn about the basics of starting the business: vision creation, shaping management team, finance planning, and business modeling.

    #4 Business development-2-
    We learn about the basics of starting the business: vision creation, shaping management team, finance planning, and business modeling.

    #5 Business development-3
    We learn about the basics of starting the business: vision creation, shaping management team, finance planning, and business modeling.

    #6 Business development-4-
    We learn about the basics of starting the business: vision creation, shaping management team, finance planning, and business modeling.

    #7 Business development-5-
    We learn about the basics of starting the business: vision creation, shaping management team, finance planning, and business modeling.

    #8 Business development-6-
    We learn about the basics of starting the business: vision creation, shaping management team, finance planning, and business modeling.

    #9 Business development-7-
    We learn about the basics of starting the business: vision creation, shaping management team, finance planning, and business modeling.

    #10 Business development-8-
    We learn about the basics of starting the business: vision creation, shaping management team, finance planning, and business modeling.

    #11 Interim discussion
    We discuss know-how to incorporate a business plan.

    #12 Business Plan Presentation-1-
    Students present their business plan and response to direct enquiries and comments from a panel of judges, made up of industrial professionals and academics. The students can have the experience of being a “real” entrepreneur to pitch and convince their business plan to the professionals and practice their presentation skills

    #13 Business Plan Presentation-2-
    Students present their business plan and response to direct enquiries and comments from a panel of judges, made up of industrial professionals and academics. The students can have the experience of being a “real” entrepreneur to pitch and convince their business plan to the professionals and practice their presentation skills.

    #14 Wrap-up
    Wrap-up of the course


4. Assignments/Examination/Grad Eval.

    Class evaluation will be based on (1) a business plan at the end of the semester, (2) in-class presentation, (3) class participations, and (4) assignments. The content of a business plan requires 11 components that students learn in this class.


5. Special Note

    1)The guest speakers’ lecture will be changed due to their availability schedule. Please follow the announcement made from TA and the faculties. 2)All lectures are remotely shared on I-Tune University by Apple and SFC-GC by Keio University. 3)Some lectures are shared with Chulalongkorn University, which is the leading university in Thailand. That remote share is delivered by the satellite connection operated by SOI Asia, which is originated at the internet research in Keio University.


6. Prerequisit / Related courses

    -


7. Conditions to take this course

    -


8. Relation with past courses

    -


9. Course URL


2019-07-23 16:04:59.356427


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