KGC


[ Japanese ]
MANAGEMENT OF EMERGING BUSINESSES

NEWS


TitleMANAGEMENT OF EMERGING BUSINESSES [ Syllabus ]

Intended to develop entrepreneurs capable of converting technologies into businesses. We cover basics of business planning, study business cases of real life venture companies, and listen to guest speakers.
This course will be provided as part of SOI-Asia initiative that connect many Asian university class rooms via satellite system.
Students will be asked to write their own business plans and are encouraged to take part in business plan contest hosted by SOI-Asia.


Faculty Jiro Kokuryo,Masaki Umejima
Term2011 Fall
Level Undergraduate


Inquiry - Inquiry about this course


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#012011/09/27 Overview/Introductry
- Extra Materials [Enrolled Students Only]
- Lecture 1 [Enrolled Students Only]
There are many issues to consider when you select an entrepreneur as 
your career: how to promote your plan and yourself to some partners, 
such as management team, investor, and customer. What is the risk on 
your career? What are the advantages in university startup? We will 
argue these issues among the students in Keio University and in 
Chulalongkorn University, Thailand.
Announcement: Details about the Business plan contest at SOI Asia 
2011-2012.


#022011/10/04 Learning about how to create business from university study
- Lecture 2 [Enrolled Students Only]
- Dream Team Briefing Notes [Enrolled Students Only]
We learn about the strategy to connect university research with 
commercialization. Are there  strategic points whereby research 
outcome can be incorporated? We will invite Prof. Sureswaran 
Ramadass, who has successful experience to discuss about his 
strategies.
Guest speaker, Prof.Sureswaran Ramadass, University Saint Malaysia.


#032011/10/08 Learning about business model development -1-
- Lecture 3 [Enrolled Students Only]
We learn about the basics of starting the business: vision creation, 
shaping management team, finance planning, and business modeling. 
For example, in daily business, cash flow operation is essential. 
You can go bankrupt even when making profit if without the basics.


#042011/10/11 Learning about business model development -2-
- Lecture 4 [Enrolled Students Only]
We learn about the basics of starting the business: vision creation, 
shaping management team, finance planning, and business modeling. 
For example, in daily business, cash flow operation is essential. 
You can go bankrupt even when making profit but if the basics.


#052011/10/18 Learning how to develop infrastructure business by a small company -1- 18-Oct
- BusinessPlanTemplate
- Finance Learning material
Weather News Inc [WN] is the biggest privately funded weather 
forecasting company in the world. Since entering this market, HN has 
changed the market where the public service has owned dominating 
position. How did WN identify growing opportunity? Why is small 
company able to start business? We will invite the CEO to discuss 
about his unique strategy.
Guest Speaker, Mr. Chihito Kusahiraki, CEO, Weather News Inc


#062011/10/25 Learning how to develop business in a foreign country 25-Oct
- lecture [Enrolled Students Only]
When starting business in a foreign country, you need to develop 
strategy adjusting local market. That is essential condition for 
your success. We will invite the guest speaker from Thailand and 
Chulalongkorn University to discuss about his unique strategy.
Guest Speaker, alumni at Chulalongkorn University.


#072011/11/01 Learning decision making at Infrastructure Business through case study 1-Nov
- Lecture
E-mobile is Japanese mobile broadband infrastructure operator. Since 
joining the competitive market occupied by big companies, E mobile 
has grown and established its position. We will experience decision 
making at infrastructure business through case discussion.


#082011/11/08 Learning how to develop infrastructure business by a small company -2- 8-Nov
- Lecture
- Lecture [Enrolled Students Only]
E-mobile is Japanese mobile broadband infrastructure operator. Since 
joining the competitive market occupied by big companies, E mobile 
has grown and established its position. We will invite the CEO to 
discuss about his unique experience.
Guest Speaker, Mr. Eric Gan, CEO, E-mobile.Inc.	


#092011/11/15 Learning how to develop application and software Business 15-Nov
- lecture [Enrolled Students Only]
Sangikyo, Inc is a wireless engineering services company, which has 
received good reputation at existing services. But Mr Sengoku, CEO, 
Sangikyo Inc. developed new software service, which has created 
efficiency and value added to the inter-organizational 
communication. Why did he start the new business? What is the 
uniqueness in his strategy to expand the software?
Guest Speaker, Mr. Michiyasu Sengoku, CEO, Sangikyo Inc.


#102011/11/29 Case discussion about emobile2011
- Lecture [Enrolled Students Only]


#112011/12/06 Learning how to protect your technology and promote it 6-Dec
- Lecture notes [Enrolled Students Only]
When you disclose your research to commercialization, it means that 
you will be exposed to some form of business risk. But the risk is 
controlled by intellectual property[IP]. Thus, IP is an important 
knowledge for the university startup, who has invested much asset 
and time on technology creation. How to protect your technology and 
create intellectual property[IP]? We will invite an core personnel 
in this sector to discuss about his strategy.
Guest Speaker, Mr.Masanobu Katoh, Professor, Keio University


#122011/12/13 Learning how to be attractive to Venture Capital 13-Dec
- [Enrolled Students Only]
When you shape the management team and write up the business plan, 
you will need to fundraise to realize your idea and research outcome 
into society. Venture Capital[VC] is one of the important cash 
resources for all small companies. But many suggestions by 
entrepreneurs are rejected by VC. Is there any condition to receive 
funding  from VC?
We will invite the executive at Venture Capital to argue on how to 
create an attractive business plan for VC.
Guest Speaker, Mr.Nobutake Suzuki, Partner, GlobalBrains,Inc


#132011/12/20 Business Plan contest final round -2- 20-Dec
- Lecture [Enrolled Students Only]
Business Plan contest final round -2-


#142012/01/17 Wrap-up of the course 17-Jan
- lecture 14 [Enrolled Students Only]
Wrap-up of the course



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