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This course aims at providing students with basic understanding of technological entrepreneurship, knowledge of business modeling and essential skills to be a startup.
Firstly, this course emphasizes on technological entrepreneurship, which considers the conversion of technology to commercialization. Secondly, many guest speakers with rich entrepreneurial experiences will be invited to share successful experiences. Last year, Mr. Chihito Kusabiraki, CEO, Weather News Inc, and Mr. Eric Gan, Representative Director, President, eAccess, were invited to this class. Thirdly, action learning opportunities such that you write up a business plan are prepared for students.
In this course, final assignment is to submitting your business plan. Apart from doing this work, this business plan assignment can also be used as submission for the SOI Asia Business Plan Contest, hosted by SOI Asia, Asian wide university alliance. On a voluntary basis, you will be given opportunities to present your business plan directly to the venture capitalist and industry.
Goals of this course are: 1) Foster entrepreneurial mindset, 2) Understand necessary factors for business planning, and 3) Learn know-how to be successful startup.
※Information1:This course uses English for communication.
※Information2: The guest speaker’s lecture might be changed based on their availability schedule. Please refer to the announcement made during the lecture.
※Information3: Some lectures are shared by Asian universities in Thailand, Myanmar, Malaysia, and Indonesia, via the satellite connection operated by SOI Asia.

Faculty Jiro Kokuryo,Masaki Umejima
Term2013 Fall
Level Undergraduate

Inquiry - Inquiry about this course

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#012013/09/25 Overview and Introduction
- BusinessPlanTemplate
- Lecture Material 01 (PDF)
To be successful entrepreneur, you need to consider some important 
aspects: converting your technology [idea] to business plan, 
organizing management team, and financing business plan. 
But before learning these skills, you need to think about why you 
must be an entrepreneur, in other words, what is the incentive to be 
an entrepreneur. 
Announcement: class assignment and Business plan contest at SOI Asia 

#022013/10/02 Learning about business model development
- Lecture Material 02 (PDF)
Learning about business model development
We learn about the basics of starting the business: vision creation, 
shaping management team, finance planning, and business modeling. 

#032013/10/09 Learning about how to create new business, based on university researches-1-
- Lecture Material 03 (PDF)
We learn about the strategy to connect university research and 
Are there strategic points whereby research outcome can be 
incorporated? Thus, we will invite a university startup with 
successful experience to our lecture and discuss about a timeline 
from idea generation to commercialization.
Dr. Sures is the faculty of University of Science of Malaysia [USM] 
and a founder of Mlabs, listed on Mesdaq Market. In 1992, he kicked 
off the research of multipoint-to-multipoint video conference and 
has successfully commercialized his invented technology. And his 
company has gone IPO in 2005. 
Guest speaker, Prof.Sureswaran Ramadass, University Saint Malaysia, 
and founder of Mlabs

#042013/10/16 【台風のため休講】

#052013/10/23 Learning about the supportive environment for university startup
- Lecture Material Week 5(PDF) [Enrolled Students Only]
- Business Plan Template (updated)
In response to the social demand, university has undertaken the new 
task to create university startup. That is business and industry 
development, which originates from university research. Thus, 
university has the ability to provide many supports to researchers 
and students through technological patenting, business incubation, 
and so on. Knowing this environment, it will be important for 
university startup to manage technology [idea] in process of 

#062013/10/30 Discuss about how to launch a startup from student activity
- Lecture Material Week 6(PDF) [Enrolled Students Only]
Making a good corporate vision is essential to be a successful 
entrepreneur. Thus, it enables to team up strong management team and 
bring management assets to your business, motivating external stake 
holders, e.g. customers and investors. We will invite a guest 
speaker to discuss about appropriate action plan and needed mindset.

#072013/11/06 Learning how to develop infrastructure business by a small company
- Lecture Material Week 7(PDF) [Enrolled Students Only]
Infrastructure service, e.g. electricity and telecommunication, is 
state owned in many countries. However, privatization has started, 
motivate by deregulation. We invite a guest speaker and discuss 
about know-how to enter that market.
E-mobile is Japanese mobile broadband infrastructure operator. Since 
joining the competitive market occupied by big companies, E mobile 
has grown and established its position. We will invite the CEO to 
discuss about his unique experience.
Guest Speaker, Mr. Eric Gan, Representative Director, President, 
eAccess Ltd.

#082013/11/13 Learning how to build up strong vision as a startup
- Lecture Material 08
This is an opportunity for students to make their interim business 
plan presentation and seek for advice and comments from academics 
and peers. Other students also can exchange ideas and make 
improvement to their own business plan assignment.

#092013/11/27 Learning how to be attractive to Venture Capital
- Basic financial knowledge
- Lecture Material Week 9(PDF)
When you shape the management team and write up the business plan, 
you will need to fundraise to realize your idea and research outcome 
into society. Venture Capital [VC] is one of the important cash 
resources for all small companies. But many suggestions by 
entrepreneurs are rejected. Is there any condition to receive 
We will invite Venture Capital or the specialist in this sector to 
argue on what is an attractive business plan for VC.

#102013/12/04 Learning about startup business through a real business plan
- Lecture Material Week 10(PDF)
We will experience decision making at startup through case 

#112013/12/11 Learning about startup bisiness through the business case at SFC
- Lecture Material Week 11(PDF)

#122013/12/18 Business Plan contest final round
The selected top performing student teams from Business Plan Contest 
will present their business plan and response to direct enquiries 
and comments from a panel of judges, made up of industrial 
professionals and academics. The students can have the experience of 
being a “real” entrepreneur to pitch and convince their business 
plan to the professionals and practice their presentation skills. 

#132013/12/25 Intra-organizational knowledge sharing system can benefit employee or employer?
- Lecture [Enrolled Students Only]

#142014/01/08 Wrap-up of the course
- Lecture Material Wrap-up [Enrolled Students Only]
Wrap-up of the course
Guest Speaker, Prof. Dechanuchit Katanyutaveetip, Chulalongkorn 

#15 Additional discussion
Additional discussion

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