KGC


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多国籍経営論 (GIGA/GG)

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科目名多国籍経営論 (GIGA/GG) [ シラバス ]


This course is to discuss the nature of international business by referring to case study materials. The students read the case before the class, write a short report, and participate an active discussion facilitated by the course instructor.

The case is selected to cover all the important issues around international business, as well as major industries and regions. Topics covers: supply chain, distribution chain, organisation and strategy, new entrant, M&A, competition with local firms, collaboration with local firms, low cost distribution, low cost business model, and Japanese business overseas. Most of the case are less than 10 years old and will constantly be updated.
The students read the case study, which typically is 10-15 pages in English, and write a A4-1page report to answer the questions given by the instructor. Depending on the class size, one group may give a presentation of the overview of the case, and then the class moves to an active discussion session facilitated by the instructor.


担当者 琴坂 将広
授業期間2018年秋学期 月曜日4時限
授業レベル 学部
参考文献 参考文献リスト


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第01回2018/09/24 【塾内限定公開】Session 1. INTRODUCTION
- Semiglobalization and International Business Strategy
- 講義資料(PPT)
- The competitive advantage of nations
- The Globalization of Markets
- Economic Performance Through Time
- The world is not flat- putting globalization in its place
- Integrated Strategy-MARKET AND NONMARKET COMPONENTS
An Overview of The Sessions


第02回2018/10/01 【塾内限定公開】Session 1. INTRODUCTION
- 講義資料(PPT)
- World investment report 2013 - Global Value Chains- Investment and Trade for Development
- The Governance of Global Value Chains
- International trade and industrial upgrading in the apparel commodity chain
The Essence of Multinational Management


第03回2018/10/15 Session 2. MANAGING GLBALLY DISTRIBUTED VALUE CHAIN 3. (Marketing & Sales-Global-Beverage) Marketing Chateau Margaux
(Marketing & Sales-Global-Beverage) Marketing Chateau Margaux

Marketing Chateau Margaux: 
https://cb.hbsp.harvard.edu/cbmp/product/507033-PDF-ENG

第04回2018/10/22 Session 2. MANAGING GLBALLY DISTRIBUTED VALUE CHAIN
(Supply Chain-Global-Furniture) IKEA's Global Sourcing Challenge

IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A): 
https://cb.hbsp.harvard.edu/cbmp/product/507033-PDF-ENG

第05回2018/10/29 Session 3. INTEGRATION VERSUS ADAPTATION
(Product Design-Global-Food) United Cereal: Lora Brill's Eurobond 
Challenge

United Cereal: Lora Brill's Eurobrand Challenge:
https://cb.hbsp.harvard.edu/cbmp/product/4269-PDF-ENG

第06回2018/11/05 Session 3. INTEGRATION VERSUS ADAPTATION
(Organization Design-Global-Chemical) Kent Chemical: Organizing for
International Growth

Kent Chemical: Organizing for International Growth:
https://cb.hbsp.harvard.edu/cbmp/product/4409-PDF-ENG

第07回2018/11/12 Session 4. ENTRY INTO A FOREIGN MARKET
(Greenfield –Eastern Europe-Finance) Alpen Bank: Launching the 
Credit Card  in Romania

https://cb.hbsp.harvard.edu/cbmp/product/4559-PDF-ENG   
& Alpen Bank: Launching the Credit Card in Romania, Student 
Spreadsheet Supplement: 
https://cb.hbsp.harvard.edu/cbmp/product/4561-XLS-ENG

第08回2018/11/19 Session 4. ENTRY INTO A FOREIGN MARKET
(M&A-Africa-Telecommunication) Bharti Airtel in Africa

Bharti Airtel in Africa: 
http://cb.hbsp.harvard.edu/cbmp/product/112096-PDF-ENG

第09回2018/12/03 Session 5. COMPETITION AND COLLABORATION IN A FOREIGN MARKET
(Competition-China-Chemical) Novozymes: Cracking the Emerging 
Markets Code 
Novozymes: Cracking the Emerging Markets Code: 
http://cb.hbsp.harvard.edu/cb/product/112084-PDF-ENG

第10回2018/12/10 Session 5. COMPETITION AND COLLABORATION IN A FOREIGN MARKET
(Collaboration-China-Agriculture) COFCO Xinjiang Tunhe Co., Ltd.

COFCO Xinjiang Tunhe Co., Ltd.: 
http://cb.hbsp.harvard.edu/cbmp/product/508079-PDF-ENG

第11回2018/12/17 Session 6. BUSINESS AT THE BASE OF THE PYRAMID
(Low cost sales network-India-FMCG) Unilever in India: Hindustan Le
Lever's Project Shakti

Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG 
to the Rural Consumer: 
http://cb.hbsp.harvard.edu/cbmp/product/505056-PDF-ENG

第12回2018/12/24 Session 6. BUSINESS AT THE BASE OF THE PYRAMID
(Low cost business model-India-Utilities) Sarvajal: Water for All

http://cb.hbsp.harvard.edu/cbmp/product/211028-PDF-ENG

第13回2019/01/07 Session 7. THE GLOBAL CHALLENGE FOR JAPANESE FIRMS
How should Japanese firms compete? - Learning from GREE, Rakuten, 
and Oktoberfest

The Munich Oktoberfest:From Local Tradition to Global Capitalism: 
https://cb.hbsp.harvard.edu/cbmp/product/714439-PDF-ENG 
&   GREE, Inc.,: 
https://cb.hbsp.harvard.edu/cbmp/product/713447-PDF-ENG   
&   Language and Globalization: "Englishnization" at Rakuten (A): 
https://cb.hbsp.harvard.edu/cbmp/product/412002-PDF-ENG

第14回2019/01/21 Session 7. THE GLOBAL CHALLENGE FOR JAPANESE FIRMS
Conclusion

This session summarizes the outcome of the 11 discussion sessions, 
connecting what we have discussed to the essence of multinational 
management. The instructor also explains the format and the 
questions of the final exam.


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