KGC


[ Japanese ]
MANAGEMENT OF EMERGING BUSINESSES

NEWS


TitleMANAGEMENT OF EMERGING BUSINESSES [ Syllabus ]



Faculty Jiro Kokuryo,Masaki Umejima
Term2010 Fall
Level Undergraduate


Inquiry - Inquiry about this course


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#012010/09/28 Overview/Introductroy
- Lecture Material (pdf)
Introduction of the course and foster entrepreneurship mind.  
Why do you have to consider an entrepreneur as your career?
What is the advantage of becoming entrepreneurship originated at 
University ? 
Announcement about assignment.
Annoucement about Business Model contest at SOI Asia 2010-2011.


#022010/10/05 [ Enrolled Students Only] Case Study [1] University oriented start-up from SOI Asia, Malaysia
- Lecture Material -2 [Enrolled Students Only]
Practical strategy to connect research at university and 
incorporation. 
Guest speaker, Prof.Sures, University Saint Malaysia [USM].


#032010/10/12 [ Enrolled Students Only] Primary Business Essentials [1]
- Lecture Material 3 [Enrolled Students Only]
Basics of starting the business – vision creation & finance planning
Importance about Cash flow. You cannot raise your business without 
knowledge about profit and loss, and you go bankrupt even if 
profitable. 


#042010/10/19 [ Enrolled Students Only] Primary Business Essentials [2]
- Lecture material-3 [Enrolled Students Only]
- Golden Bridge Corporate Video [Enrolled Students Only]
- Guide for Business Contest at SOI Asia [Enrolled Students Only]
Basics of starting the business – vision creation & marketing. 
When you design an emerging business, Business model proposal is an 
essential tool for you to communicate value of your idea and plan 
with outside stakeholders, i.e. investor, business partner, and 
employee. This lecture stresses on Market discription; Market 
creation, Market volume identification, and Market Penetration, and 
provide you how important for you to penetrate on custmer.


#052010/10/26 [ Enrolled Students Only] Case Study [2] Business model design at Infrastructure layer
- Emobile Case Study [Enrolled Students Only]
- Lecture material-4 [Enrolled Students Only]
E-mobile is Japanese mobile broadband infrastructure operator.
Discuss on E-mobile Case study.


#062010/11/02 [ Enrolled Students Only] Guest Speaker from Japan
- Lecture material-5 [Enrolled Students Only]
Relation between Infrastructure and Platform.
Guest Speaker, Mr. Eric Gan, E-mobile CEO. 
E-mobile is Japanese mobile broadband operator.


#072010/11/09 [ Enrolled Students Only] Case Study [3] University oriented start-up from SOI Asia, Thai
- Lecture material [Enrolled Students Only]
Chulalongkorn University.


#082010/11/16 [ Enrolled Students Only] Intermediate summary
- Lecture Material [Enrolled Students Only]
Summary of lecture1 to 7.
Announcement about Business Plan Contest.
Updating the entrepreneurship environment in U.S


#092010/11/30 [ Enrolled Students Only] Case Study [4] Business model design at application layer
- Gala Case
- Lecture Material [Enrolled Students Only]
Discuss on GALA Case study.
GALA is an online community company and enjoys high reputation. GALA 
provides online games with using unique technology and know-how for 
activating community. Its successful business is supported by unique 
management system. 
Guest Speaker, Mr.Kikugawa,GALA CEO


#102010/12/07 [ Enrolled Students Only] Case Study [5] University oriented start-up from SOI Asia, Japan
- Lecture Material [Enrolled Students Only]
- SOI Asia Business Plan Contest [Enrolled Students Only]
How to protect your technology and create intellectual property(IP) 
at University?
How to practically use IP distributed by university. 
Guest Speaker1, Mr.Masanobu Katoh, Professor, Keio Univ.
How to persuade VCs?  For promoting your idea and developing your 
business.


#112010/12/14 [ Enrolled Students Only] Write business plan
- Lecture Material -Global Brain [Enrolled Students Only]
- Lecture Material-Business Plan [Enrolled Students Only]
How to persuade VCs?  For promoting your idea and developing your 
business.
Guest Speaker, Mr.Yurimoto, CEO at Gloval Brain[VC].
Annoucement about the contest finalists 


#122010/12/21 [ Enrolled Students Only] Business Plan Contest Finalist Presentation
Business Plan contest final round presentation from 3-4 finalist.


#132011/01/11 [ Enrolled Students Only] Wrap up
- Lecture Material [Enrolled Students Only]
Wrap-up of the course.



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